By Onias Chafikaso in Jinhua City, China
The Seminar for Omni-media journalists currently underway at Zhejiang Normal University brought together 30 journalists and media professionals from 10 African countries to explore China’s media landscape and its role in the global film industry.
The seminar, which commenced on October 31, aims to educate attendees on the burgeoning relationship between Chinese cinema and Tourism, focusing on fostering growth and development in the latter.
One of the key speakers at the event, Professor Jiajia Lu, addressed the significance of Media Image and Communications, offering invaluable expertise aimed at enhancing the media strategies of African countries.
“The consumption of Hollywood entertainment in China is enormous and rapidly growing. China is expected to be the largest consumer of entertainment world wide. The allure of Hollywood, with its global influence and glamour, has inspired numerous cities to establish themselves as major film hubs.
“Hengdian became a comprehensive filming hub, accommodating the shooting needs of almost all costume and modern drama,” said Professor Lu.
Hollywood China, an emerging and pioneering force in the world of new media creates engaging short videos on various platforms to educate and inspire. The initiative with African Journalists in Jinhua at Zhenjiang Normal University seeks to actively incorporate film and television resources, organizing a plethora of offline activities that leverage the allure of celebrity appearances and elaborate effects to captivate audiences.
One of the standout features of this initiative is its organization of vibrant music festivals and events that not only attract tourists but also establish a strong connection between music and renowned films.
Hollywood China; an entertainment and film production initiative, aims at creating unique linkages between cinematic achievements and musical expression. It also promotes collaboration between the film and television sectors and the tourism industry, allowing ordinary individuals the opportunity to step into the shoes of their favorite actors and actresses.
The initiative is cultivating a distinctive cultural experience that resonates with visitors. Since its inception, the studio has utilized innovative strategies to shape and disseminate a multidimensional media image.
As Holywood-China continues to thrive, it emphasizes the importance of public involvement in shaping media images. By encouraging tourists to share their experiences through social media, the studio is amplifying its reach and fostering a sense of community.
With over three decades of history, Hollywood China stands as a testament to the successful intersection of film, music, and tourism, continually evolving to promote its vibrant legacy and cultural significance.
The journey of Hollywood China showcases the power of strategic storytelling and the vital role of mass media in constructing compelling images that resonate across various platforms. As it strides into the future, Hollywood China remains committed to enriching its offerings, ensuring that its cultural narrative remains engaging and accessible to audiences worldwide.
